Piloting a Seamless Contactless Food Service

Wingstop is a publicly-traded QSR with 1,731 locations globally. We worked with Wingstop’s operations teams to streamline the order pickup process where up to 40% of Wingstop customers order ahead and pay in-store.

Our client, a global leader in value-added ingredients, built a long and established career delivering not only products but also services supporting the entire product life-cycles of food and beverage, home and personal care, and health and wellness items.

Committed to doing better for their customers, they tapped Monstarlab to modernise one of their in-demand product safety evaluation services – Phage Testing for clients in the dairy production industry. As they envisioned pushing past traditional boundaries as well as needed one place for all their data to ensure accuracy and accessibility, our global team helped them digitise test data management and created one connected ecosystem for this. We provided the client services around database creation, Salesforce integration, and system automations.

The Challenge: Integration of Physical & Digital Elements

Wingstop was looking to implement a unique pick-up experience that has three essential elements, the kiosk, the POS and the heated lockers. They envision an automated self-serve pick-up experience that will speed up the process and improve customer experience.

The biggest challenge was in integrating the main elements of the process. It was essential to test for the feasibility of the idea, hence a 2-week prototype development sprint was undertaken. This was critical in ensuring that the idea is indeed workable and the technology can be created. User experience design followed in parallel with the back end design after the idea was validated.